NEWS ALERT (and shameless plug): KallOut Accelerators for Firefox was shipped in the Firefox Public Directory only yesterday (March 5, 2009).

Since KallOut for Firefox works as a browser add’-on, it is available for Mac, PC, Linux and since KallOut for Firefox is not a Microsoft product, it features all the best-of-breed sites in its context menu vs. a suite of Microsoft-only default offerings. I encourage you to check it out and predict that you will come to love its “BestGuess” search suggestions which are at the top of KallOut’s context menu that lists each of the sites that the user can send their selected text to as part of a search term.

This new category of “selection-based search” (see http://en.wikipedia.org/wiki/Selection-based_search) has the possibility of becoming as important as search toolbars which now account for 10% of all searches (NOTE: roughly $2 billion in CPC revenue is derived from searches that start in search toolbars). In the same way that search toolbars allow consumers to search faster by avoiding going to Google’s home page, KallOut takes search outside the box by allowing you to search using only your mouse.

Please try the product out and see if you don’t like it much better than IE8′s accelerators. And, once you’re comfortable with it in your Firefox browser, you can try out the Windows desktop version of KallOut that gives you the same functionality over IE6, IE7, Chrome, Word, Outlook, Powerpoint, Excel, Adobe Reader, etc.

Thanks,

Lee Lorenzen
CEO, KallOut – Search Outside the Box™

cell: 831-595-7501
e-mail: LeeL@KallOut.com