I have been using Google Adsense here for a while. It sure consistently pays and covers my hosting costs and some more but it’s probably not the best monetizing option for a technology blog.
So, I continuously experiment with different ad options here to find the right balance that offers my readers something interesting to look at and actually useful as well. That’s when I came across RevResponse being reviewed by some of the blogs I read frequently. And I was glad when they ordered a review from me as this will give a chance to take a closer look at it and share my thoughts with you.
How is RevResponse different?
RevResponse by Netline has an interesting business model. You get paid when someone downloads one of the free resources being offered through your site.
I hope the post title didn’t mislead you into thinking that this an alternative to Adsense by being a CPC-based ads where you get paid by clicks. It is well known that Adsense fares well in certain blogs and that’s probably the reason you are considering an alternative in the first place. RevResponse is different where it’s not contextually looking at your content to determine teh kind of ads being displayed.
RevResponse pays you commission for giving away free products and services to your readers. I like this model as the readers are in total control of deciding if they would like to read a certain white paper or try out a service that’s being showcased through RevResponse widget. There’s no backhanded way of dealing things or shady about it.
How does RevResponse work?
RevResponse has partnered with multitude of B2B publishers who are giving away complimentary
- business and tech magazine subscriptions
- white papers
- product trials
- document downloads
And you get paid commissions ranging from $1.50 to $20.00 for every qualified subscription. RevResponse provides you, the publisher, nice tools to promote the above products that are in such a wide range of categories. You can create different ad formats based on your needs and what will best suit your site from text links, ad banners of different sizes, or flash widgets of different sizes like the one below. You can create customized ad code for your blog/website with a user friendly wizard that provides the completed HTML code that you can just drop in your site in the spot you like.
Some of the categories you might be interested include:
Agriculture, Automotive, Biotech and Pharmaceutical, Computers, Construction, Education, Engineering, Executive and Management, Finance, Food and Beverage, Government, Health Care, Human Resources, Industrial and Manufacturing, Internet, Information Technology, IT – Data Management, IT – Security, IT – Software and Development, IT – Storage, Insurance, Mechanical/Machine, Meetings and Travel, Multimedia, Network/Communications, Purchasing and Procurement, Retail, Sales and Marketing, Small and Medium Business, Telecom and Wireless, Trade/Professional Services, Transportation and Logistics, Utility and Energy.
As you can see you can pick and choose the industry your readers might be interested in trying out free downloads or magazine subscriptions.
In addition to offering a friendly portal to create, manage and analyze the performance of your various ads, Netline also assigns a personal manager to your account who will assist you in case you need help with promoting or if you had any questions. I like the personal touch where they display the contact information of your account manager with their picture. Nice touch. In fact, they are even open to creating custom marketing material for you.
Also, you get a co-branded website via TradePub that helps with branding your product recommendations. You can see ShanKri-la branded website by clicking on an offering in the flash widget.
Plus, you get access to a frequently updated blog with news about RevResponse. In fact, there is a contest right now running for the month of June. Also, there is a forum to talk with fellow RevResponse publishers just to even see what works and what doesn’t for various people.
As with any other monetizing option, RevResponse will work great for some and not so much for some. But, the broad range of categories opens up another great alternative for those of us looking to monetize from our blogs. The only way to find out if it’ll work for you is by experimenting.
I would love hear your thoughts on how you see RevResponse change your monetization options?