As a voracious RSS feed consumer, I have always been irked by the fact that a lot of FeedBurner enabled blog feeds have the title URL point to a FeedBurner URL instead of a link to the actual post.
If I wanted to bookmark the post or save the link to blog about it, I cannot do it by simply right-clicking. I have to open the post in a new tab/window to get the actual post link. Or I could hunt the bottom of the post to see if the feed has a Permalink to the post.
Recently, I came across this tip in gHacks where you can turn off FeedBurner redirect and make your post title link directly to your post URL.
Here is how you do it:
- Login to your FeedBurner account

- Choose the feed you want to edit
- Under the Analyze tab, click on the ‘FeedBurner StatsPRO’ at the very bottom of the sidebar. (FeedBurner PRO was made free after Google acquired it)
- Uncheck ‘Item Link Clicks’ shown in the screenshot and save it.

After I made this change, all my feed titles now have direct link to my posts. I am going to lose the stats related to this. But right now, making it easy for my readers and fellow bloggers to use my posts is more important to me than those stats.
Also, a FeedBurner plugin such as Better Feed WordPress plugin provide a Permalink to your post and other powerful options to personalize the look of your feed. You have probably noticed how mine looks with this plugin enabled.

It is still quite natural to click the title of the post in the feed to get the link. I wouldn’t have found this if it weren’t for the gHacks post. So, hats off to them!
Does your blog feed has this FeedBurner redirect in post titles? Now, you too can make it easy for me to link to your posts.
Updated 8/13/2008
Are you losing link love from DoFollow + CommentLuv blogs? Read this excellent post from Stephen Cronin, the creator of KeywordLuv plugin who explains quite eloquently (look towards the end of the post) why you shouldn’t let your CommentLuv be stolen away.
if you are curious about what CommentLuv & keyWordLuv mean, read one of the most commented posts in this blog - Get CommentLuv and KeywordLuv for your comments
Updated 12/17/2008
It’s still amazing how many bloggers still have this turned on. I hate it when I have to open the post in another tab in my browser from Google reader just to link to it. Being an active Twitter user, this is just frustrating. If you feel like I do, spread the word and lets get everyone turn this off.
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October 31st, 2007 at 7:12 pm
This is something I’ve done in my feed reader (GreatNews).
I guess it would make more sense to make the adjustment on my Feedburner account though
November 1st, 2007 at 2:13 am
Kyle.. that’s not a bad idea, eh? ..to grab the original feed in the first place. But, would it work if a blog uses plugins like Feedsmith to redirect it to Feedburner? Or is there another way to change that in GreatNews? I think it will definitely make it easier for others to grab your link and sped link or whatever they do with it. Less clicks to get it, more love for you. :grin:Between, our little bet is coming up this weekend. Are you ready to do a guest post on mine?
November 1st, 2007 at 8:06 am
Twitter: @stephencronin
K, Thanks, I’ve turned mine off. Now let me tell you why this is FANTASTIC for me:
When I’m reading feeds, I sometimes want to go to someone’s site to leave a comment. As you know I live in China. Unfortunately FeedBurner links are blocked here. That means, if someone has the FeedBurner link, I can’t get to their site simply by clicking the link. Instead I have to go to their site and try and find the post manually. That doesn’t sound like a big deal, but it’s annoying and there have been times when I’ve chosen not to bother with the comment.
That only affects me (or other people in China), but your point above about bookmarking or linking to a site, affects everyone. Why make it harder for people to blog about you?
If people really want the stats, fine, but I suspect most people have this on by default. Stumbled… And I’ll be posting about this.
Other notes: Google Reader still show the feedburner links for your site before October 2. I guess GR is cached and it will continue to use the old links for the past. But still this is great.
November 1st, 2007 at 12:02 pm
Stephen, you are very welcome. I remember your comments about FeedBurner being blocked in China but it didn’t occur to me when I was writing this. Yes, until I came across that tip, I had no idea this was a feature that can be turned off. The setting is well hidden and is not obvous even when you are looking at it.
I can only imagine your frustration to jump through hoops to comment but now that I know it means so much more that comment here so frequently besides the obstacles.
Appreciate the Stumble!
I think I have added you as my friend there.. in case I haven’t what is your SU login?
November 1st, 2007 at 7:24 pm
Twitter: @mako77
Nice post. Even i used to open each post separately in the browser when the actual address was not displayed. Now it is solved. Will save me a lot of time.
November 1st, 2007 at 9:17 pm
Twitter: @KIntheHouse
Madhur.. glad you found it useful! Definitely a huge time saver for me too. Sometimes, it’s crazy how a simple thing like this could be a huge time saver.
November 2nd, 2007 at 1:02 am
Twitter: @stephencronin
Hi K,
You’re right about that setting being hidden and no obvious. I have it on my list to post about your post, but it will probably be next week now before it appears.
The stumble was well deserved. Maurice (The Cayman Host) beat me to it by 13 hours. My address is http://stephencronin.stumbleupon.com/
November 2nd, 2007 at 12:15 pm
Twitter: @KIntheHouse
Stephen.. got you in my friends’ list! Just ping me from the toolbar if you are ever looking for some stumble love.
November 5th, 2007 at 10:36 am
Twitter: @stephencronin
K, Got you now… Likewise with the stumble love…
March 21st, 2008 at 11:37 pm
thanks for the link
dexter’s last blog post..Link Love # 10 :Filipino SEOContest2008 Contenders and Other Good Stuff
April 7th, 2008 at 11:23 pm
Ah ha! Thanks for the key! Now my CommentLuv will work correctly. Cheers.
Jonathan’s last blog post..189 High Quality Backlinks in 30 Minutes! And Growing!
April 20th, 2008 at 3:24 am
thanks for ur tips. i was remove my feed redirect.
chodirins last blog post..Blog saya sekarang DoFollow
April 22nd, 2008 at 9:53 am
Thanks for sharing this tip. I sincerely appreciate it! Thanks!
May 9th, 2008 at 1:59 pm
Thanks for the tip.
Davids last blog post..Fun new project
May 9th, 2008 at 4:01 pm
You are very welcome, David. I think it really helps out to link to someone while reading via RSS reader.
May 16th, 2008 at 11:15 pm
Many thanks for the advice, I have switched mine off as I feel a direct like might be better for SEO.
May 19th, 2008 at 4:57 pm
Twitter: @simonbarker
I’ve only just changed mine over - I don’t know how long that Feedburner option has been there, but it’s taken me 15 months since starting my blog to change it over!
Cheers!
Zaths last blog post..Free Tesco Mobile Sim Card
May 25th, 2008 at 7:52 am
I came to your post from another blog which highlighted the problem with the Feedburner redirects. Finding this has saved me time and will, hopefully, improve the readership on my site, so your post is very much appreciated. Thanks!
Elpies last blog post..Search Engine Spider View of Your Mambo Site
June 9th, 2008 at 5:08 am
Cool… I didn’t knew I could switch this off so a big thnx!!:D
BioTecKs last blog post..PC VS Mac: Part 1
June 10th, 2008 at 4:05 pm
BioTeck, you are very welcome. Hope you spread the word as I really would love to see everyone doing it.
June 26th, 2008 at 1:00 pm
I never thought of this nice tip thank you a lot. I applied this to my feed and seems to be working. Wonder how many redirected links I have around from participating in fellow bloggers blogs that have comment luv but are pointing to my feed.
Archie Penniess last blog post..Which are the most profitable niches?
June 26th, 2008 at 1:13 pm
Hi Archie, it warms my heart anytime someone comes across this tip and turns it off. So thanks a lot to you for taking the time to comment to let me know. I posted this before CommentLuv plugin was popular but it has become a very nice side effect for those using it.
Have a great day.
July 6th, 2008 at 2:32 pm
Gracias por el dato, excelente solución, lo andaba buscando y no me había percatado de eso.
Saludos
Pepes last blog post..Guatemalteco muere electrocutado en Tamaulipas, México
July 7th, 2008 at 5:44 pm
I have a Wordpress blog and continue to host my own feeds so I have total control. Not sure how much benefit I’m losing from not being able to track my feed subscribers, though.
Louises last blog post..Maryland Crab Cakes Recipe
July 20th, 2008 at 6:52 am
Thanks for the information, I was wondering why when I’d left comments on CommentLuv sites they had pointed to feedburner. And then I came across this post - synchronicity in action!
Thanks again, Jon
Jons last blog post..How not to sell gift certificates… and secret shoppers
August 2nd, 2008 at 11:53 pm
This is a very cool recommendation, I really appreciate the tips I get by following great blogs like yours,
I will ad your feen to my Thunderbird
Have a great day
Richard
Richards last blog post..Get High Ranking Blog Links in Seconds
August 5th, 2008 at 12:31 pm
I am going to do it now:)
August 5th, 2008 at 3:22 pm
Didn’t impress me. I will continue with the same after this article too!
August 10th, 2008 at 1:27 pm
Will try soon
Sunil Rams last blog post..Zenith Z42LC6DF / Z47LC6DF LCD HDTVs hit the FCC
August 12th, 2008 at 2:05 pm
What’s dangerous in trying:p
August 12th, 2008 at 10:37 pm
great tip. doing this right now after im done commenting. thanks admin
August 13th, 2008 at 2:49 pm
pepe.. thanks!
Louise.. Feedburner offers a few neat options but I hardly spend much time there each month.
John.. glad you found it useful and found it at a time you were thinking about it.
Richard, you are very welcome. Comments like yours make my day and motivate me to share more things with you.
Dueces.. hope you are enjoying the fruits of it now.
C. Laeuse.. it’s definitely up to you!
cheap jordans.. great!
August 13th, 2008 at 3:04 pm
great tip! stumbled
Matthews last blog post..Blogging for Blood Cancer
August 13th, 2008 at 3:47 pm
Matthew, great to see you man! I just updated the post with a couple of cool links to posts that highly relate to this tip as well as how it could help you leverage CommentLuv + DoFolloow goodness. Appreciate the stumble.
August 13th, 2008 at 11:42 pm
Have now unchecked the ‘Item link Clicks’ in Feedburner. Thanks for the article.
August 14th, 2008 at 9:42 am
Gary, now enjoy the power of making it easy for others to link to you.
August 17th, 2008 at 4:43 am
Will try this method definitely
August 17th, 2008 at 2:37 pm
It’s a great new thing:)
August 19th, 2008 at 12:46 am
Wow, I never even knew this existed. Who knows how many people have wanted to link to me and were not able to, I know I wouldn’t go through all the extra hassle. Thanks so much for poting this
Sires last blog post..Joining The Crazy Blogging For Money Train
August 19th, 2008 at 2:12 am
Great idea
Tyrones last blog post..Theme Edits For Our Users
August 23rd, 2008 at 12:50 pm
Good Stuff
Randels last blog post..Create your own YouTube in seconds - No Technical Skills Required!
August 27th, 2008 at 11:23 am
Very nice post, mate. Thanks a lot. I bookmark it!
September 4th, 2008 at 4:07 pm
This is a great tip and is very appreciated.
Best wishes!
September 8th, 2008 at 10:03 am
Just wandering.. You used to link at my post.. Why did you removed it , Just asking
Dexter | Tech At Hand Dot Nets last blog post..An Event Which I Failed to Attend
September 9th, 2008 at 3:43 pm
Sweet Thanks for the tip and walkthrough. I agree with you about the importance of directing my visitors rather than worrying about my stats. Thanks again and greetings from New Zealand
September 10th, 2008 at 7:35 am
Great tip. I hadn’t known how to do this, so this was a big help.
Thanks.
September 10th, 2008 at 9:34 am
Awesome. Thanks. I’m making the changes now!
September 10th, 2008 at 2:01 pm
Thanks for the tips. this link juice is very important.
Mikes last blog post..Vanish Acne in 3 Days!
September 11th, 2008 at 4:56 am
I appreciate your posting. Let me try out this.
September 30th, 2008 at 5:21 am
thanks for this information. was rather annoyed to find that commentluv would link to feedburner, and not directly to my blog.
am hoping this’ll fix that.
October 1st, 2008 at 6:27 am
I used commentluv and keywordluv on my blog but I didn’t turn this off yet. I’ll do it now. Thanks for this great tips.
pandus last blog post..Keywords Tool Does Matter In Blogging
October 2nd, 2008 at 5:36 am
This is a great tip that I really hadnt thought about. Most people I have spoken with just turned comment luv on and that was it…
October 6th, 2008 at 12:24 pm
Great tips. This will improve my blog’s user friendliness and in turn improve my blog readership indirectly.
Jerrys last blog post..Bluehost Uptime Monitoring
October 9th, 2008 at 3:48 am
Great tip, I hate redirecting links…
October 19th, 2008 at 3:18 am
Great tips of feed reader. I wish more people were aware of the power of RSS and how it can bring people back to a website!
October 20th, 2008 at 4:58 am
Awesome blogging tips.. and very nice comments as well. Thanks for providing such a quality article.
November 11th, 2008 at 11:31 am
K,
This solved a puzzle. THANK YOU.
Alec
Alec Satins last blog post..Redoubled Customer Focus and Project Management
November 12th, 2008 at 5:11 am
Great work, such a crucial function often overlooked and forgotten about. Made a world of difference to my blog
cheers.
November 13th, 2008 at 3:21 am
I don’t seem to have that on mine, what version are you using??
November 14th, 2008 at 4:56 am
lol dude its present in every version, its pretty easy to change that option. There is also a plugin (only for wordpress) that gives you alot of options to do with this feature.
November 18th, 2008 at 2:51 am
Not all versions, the beta versions did not include this and i think it is only available in versions 1.1 and above. Anyway, its not exactly hard to find, its in the settings :S and you could just read the manual?
November 29th, 2008 at 4:49 pm
Thank you!
Finally commentluv works. I have been posting comments all over and it just showed one of the posts I published several weeks ago.
I used a wordpress plugin that redirected my feeds to feedburner. I turned it off, and now everything is perfect
Jens P. Bergets last blog post..The Pizza Delivery Guy
December 2nd, 2008 at 3:18 am
It give a bit strange feeling, but it all depends upon the taste of the user.
Thanks for sharing.
December 3rd, 2008 at 4:45 am
Thanks! I was searching Feedburner to try to find how to do this. Your instructions with helpful screen shots were just what I needed. Thanks a bunch!
Deanna Keaheys last blog post..So there we were.. power lounging at White Bay
December 11th, 2008 at 9:05 pm
Все об отпусках, каникулах, выходных и просто качественных уикендах
December 12th, 2008 at 4:02 am
hey.. This was exactly what I was googling for. This was a very entertaining and informative read. I enjoyed it very much. Keep up the good work and Happy Holidays and Happy 2009!
Marketing Automation Softwares last blog post..Great Plains Software | Accounting Only?
December 18th, 2008 at 12:19 am
Hi , I had no idea about this feedburner thing. Thanks, will look into it and see what my settings are.
December 22nd, 2008 at 6:46 am
Cheers, this will come in handy when i do my next update. I think lots of content is good for users but to much and they can drown in it.
December 24th, 2008 at 12:07 am
Interesting, thanks.
December 26th, 2008 at 5:24 pm
Great article (I found you via the CommentLuv/Feedburner Blog post). I don’t know that I knew what those Item Clicks Stats were anyway
Andrea Hills last blog post..Razorfish’s Patent on Measuring Social Media
January 9th, 2009 at 11:26 am
Excellent tip. Definitely employing this on our new blog!
January 26th, 2009 at 12:07 am
Thanks for sharing this tip and the link on how to turn these off in Feedburner. Much appreciated
Marnies last blog post..Review: Acai Noni Slimming Blend Superfood Body Cleanse
January 27th, 2009 at 11:39 am
Great tip. I have been guilty of this very thing. I have since changed my settings though. Thanks!
Annies last blog post..Real Estate Foreclosures in Sevierville, TN | Short Sales
January 29th, 2009 at 4:13 am
Some of my RSS subscribers were complaining of this issue. Thanks for helping me resolve it!
Theo Ms last blog post..Billy Powell Dead – Lynyrd Skynyrd Keyboardist
February 6th, 2009 at 8:30 am
Thanks for the hack! We need to do anything we can to make sure we get credit for our links. I learn something new everyday in this business.
Jasons last blog post..Judgment Recovery And The Use Of A Bank Levy To Collect Judgments
February 8th, 2009 at 10:23 am
i read about this somewhere else too… Nice post m8..keep going cheers
Avinashtechs last blog post..Download Avira AntiVir Premium genuine 6 Month License for Free
February 23rd, 2009 at 9:42 am
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February 23rd, 2009 at 2:46 pm
Great thread here, I use RSS feeds and they work like charms for my syndication of blogs.
February 26th, 2009 at 6:41 am
Thanks for the tip, saves a fair bit of server resources.
February 26th, 2009 at 7:22 pm
You really seem like you know what you’re talking about. Good stuff, keep it up!
February 26th, 2009 at 10:26 pm
I found your blog on google and read a few of your other posts. Look forward to reading more from you in the future.
March 1st, 2009 at 6:02 pm
This is a cool blog, i’ll definately be coming back. I like the layout.
March 3rd, 2009 at 7:17 am
This is a great post on how to Turn off FeedBurner Redirect in RSS Feeds.
March 10th, 2009 at 5:19 am
I used a wordpress plugin that redirected my feeds to feedburner. I turned it off, and now everything is well done
April 24th, 2009 at 10:04 pm
Thanks, have never used the feed burner on my sites. I’m going to give it a try and will us your setting that is recommended. Thanks again for the tip i will let you know how it turns out.
May 7th, 2009 at 6:22 pm
Twitter: @nichpakaich
Well, this one doesn’t solve my problem.. I even have tried to deactivate the FeedBurner plugins but to no avail. Still got the cURL error 6: name lookup timed out..
*sigh*